The L'Oréal Lab was an immersive public event location designed to showcase the science behind the brand’s ingredients. Through interactive installations and dynamic visuals, the experience highlighted each ingredient’s journey from nature to product, engaging guests and revealing their sustainability efforts.

Client Seen Group / L'Oréal
Service Graphic Design, Artworking

A woman is applying makeup or testing skincare on a young woman seated at a skincare or cosmetic testing station at an experiential store, with colorful display shelves in the background.
A makeup counter display with a large wall poster of diverse women, shelves with makeup products, and two women engaged in makeup testing. The counter has small mirrors, makeup samples, and colorful bottles, with a transparent display of small containers filled with various shades of makeup underneath.
A skincare consultation form from L'Oréal Lab Paris with fields for personalized skin care diagnosis and product recommendations.
Exterior view of a modern building with large glass windows and a sign that reads "The L'Oréal Lab Paris". There are people entering and exiting the building, and a bronze elephant statue is visible on the sidewalk in front.
A woman taking a photo of another woman standing in front of a colorful display at L'Oréal Lab Paris, with studio lighting equipment visible in the foreground.
Orange transparent sign with black text in front of glass doors at the entrance of a building, with a person in a white coat visible behind the glass.
Colorful advertisement showing four vertical banners with bubbles in blue, orange, clear, and purple shades, accompanied by the text 'The L'Oréal Lab Paris', 'Empowered by Science', and additional information about science-backed beauty products.
Display wall with four vertical, colorful, abstract panel designs at a L'Oréal Lab exhibit, with informational text on the right and a black tiled floor marked with a social distancing guideline.
A display booth for L'Oreal Lab, featuring a curved lavender counter with the text 'The L'Oreal Lab Empowered by Science.' Behind the counter, there is a purple wall decorated with small circular shelves holding bottles and product packages. The booth is located in an indoor space with tiled flooring and glass, metal, and fabric partitions in the surroundings.