Skincare is overloaded with trends, influencer hype, and endless products, tricking consumers into thinking more is better. This large-scale video projection flipped that narrative, inspiring people to embrace simplicity in their routines.

Client Seen Group / Simple
Service Research and Storyboarding, Video Editing, Motion Graphics

People wearing headphones sitting and watching a large screen with an image of a woman's eye in a conference room.
Two women sitting at a table, having a conversation in a modern office or conference room. One woman has blonde hair and is smiling, while the other woman has dark hair styled in a braid, wearing earrings and a blue top. Several bottles of hand sanitizer or lotion are on the table in front of them.
A green sectional sofa with pillows labeled 'Simple' in a well-lit room with white curtains, potted plants, and a marble coffee table with small bottles on it.
A counter with a floral arrangement and various skincare products at an exhibit booth promoting science of face cleansing and enhancement.
A woman is standing on a stage in front of a large screen displaying a skincare product advertisement. She is wearing a light green blazer dress, white high heels, and has long black hair. The screen behind her shows the brand name 'Simple' and mentions 'ACTIVE SKIN CARE' and 'replenish' among other words.
Long rectangular table set with assorted flowers and red apples, surrounded by beige chairs, in a bright room with large windows, plants, and white curtains.
Group of five women standing together in front of a large advertisement featuring a woman with lips and hand on face, indoors at an event or gallery.
A woman standing and speaking in front of an audience with a large green digital screen behind her. The audience is seated, facing her.
A woman is giving a presentation on skincare and skin care products, with a large screen behind her featuring text about skin care benefits. She is dressed in a black blazer, patterned pants, and high heels, speaking to an audience seated in a room with light wood flooring.
A woman with long blonde hair speaking to a group in a bright room with large windows, a green potted tree behind her, and attendees seated at a table with green plants and bottles.
Modern lounge area with beige and green armchairs, small tables with drinks, large windows with blinds, and a back area with long seating and tables decorated with plants.