As a female led brand consciously creating swimwear, underwear and clothing, the sample sale graphics took an experimental approach using texture and mild distortion to reflect their sustainable ethics.

Client Fruity Booty
Service Print & Graphic Design

Repeated image of a woman with her eyes closed, wearing a yellow top with blue flowers, outdoors with a fence and trees in the background, overlaid with text advertising a pop-up event happening on April 25 from 3 to 7 PM at 55 East Castle Street, labeled 'Fruity Booty'.
A woman with wet dark hair, wearing a yellow bikini top with blue floral pattern, stands outdoors with her head tilted back and eyes closed, surrounded by a metal fence and trees, with text overlay reading "Pop-Up April 25" and "Fruity Booty".
Packaging for a set of women's lingerie called 'Fruity Booty' by The Parmer Violet Set, featuring a model in a white bra on the box.
Close-up of a woman with dark skin wearing a white lingerie top with daisy embellishments, lying on a dark surface, with text 'Fruity Booty' in the center and additional text 'The Parmer Violet Set' at the bottom left corner.
Text with website URL 'WWW.FRUITYBOOTY.CO.UK' and social media handle '@FRUITYBOOTY' on a light background.